EKKO Review Flow logo

Legal

Terms of Service

Last updated: 27 June 2026

1. Introduction

These Terms of Service ("Terms") govern your access to and use of EKKO Review Flow by EKKO Ltd (the "Service"). The Service is provided by EKKO Ltd, a company registered in England and Wales (Company No. 16982307), whose registered office is at 124 City Road, London EC1V 2NX, United Kingdom ("EKKO", "we", "us", "our"). By creating an account or using the Service you agree to these Terms. If you are agreeing on behalf of an organisation, you confirm that you have authority to bind that organisation.

2. The Service

EKKO Review Flow is a software-as-a-service product that helps businesses request customer feedback and direct satisfied customers to public review platforms. You are responsible for the accuracy of customer data you upload and for ensuring you have a lawful basis to contact those customers.

3. Your Account

You must provide accurate registration information and keep it up to date. You are responsible for safeguarding your credentials and for all activity that occurs under your account. Notify us immediately of any unauthorised use.

4. Acceptable Use

You agree not to:

  • use the Service in violation of any applicable law;
  • send unsolicited messages, spam, or messages to recipients who have not consented or with whom you have no legitimate basis to contact;
  • incentivise positive reviews in violation of any review platform's policies (e.g. Google, Trustpilot);
  • upload unlawful, harmful, infringing, or misleading content;
  • attempt to interfere with the security or integrity of the Service, probe, scan, scrape, reverse engineer, or circumvent technical limits;
  • resell, sublicense, or redistribute the Service.

5. Intellectual Property

EKKO retains all right, title, and interest in and to the Service, including all software, documentation, branding, and related intellectual property. We grant you a limited, non-exclusive, non-transferable right to use the Service in accordance with your selected plan and these Terms.

6. Customer Data

You retain ownership of the customer data you upload. You grant us a limited licence to host and process that data solely to provide the Service. Our handling of personal data is described in our Privacy Policy.

7. Google Business Profile Connection

EKKO offers an optional integration that lets you connect a Google Business Profile so we can read your incoming reviews and post AI-written replies on your behalf. By connecting your profile you confirm that:

  • you are the verified owner or an authorised manager of the Google Business Profile being connected, with permission to grant a third-party application access to it;
  • you authorise EKKO to read your business locations and reviews and to post replies to those reviews on your behalf;
  • you understand that EKKO will not modify your business profile — we never edit your name, address, phone, hours, photos, categories, posts, products or any other profile content, and we cannot delete reviews;
  • you remain responsible for the content of replies posted through EKKO, and you can disable auto-reply or disconnect EKKO from your Google account at any time, which immediately revokes our access;
  • you will use the integration in line with the Google Business Profile content policies and the Google API Services User Data Policy.

EKKO's access tokens are stored encrypted and used solely to provide the reply feature described above.

8. Account Types

EKKO Review Flow is offered in two account types:

  • Business accounts — for a single business managing its own reviews.
  • Agency accounts — for SEO agencies, digital marketing agencies, web design agencies, and Google Business Profile specialists who manage reviews on behalf of multiple client businesses from a single login, with per-client data isolation.

9. Subscriptions and Billing

Paid plans are sold on a recurring monthly subscription and billed in advance. Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service enquiries and handles returns. Payment terms, taxes, billing frequency, cancellation and renewal mechanics are set out in the Paddle Buyer Terms.

Business subscriptions renew monthly unless cancelled.

Agency subscriptions renew monthly unless cancelled. The Agency plan is £99/month and includes up to 20 client businesses. Each additional client business above 20 is charged at £5/month and is calculated automatically based on the number of active (non-archived) client businesses at each renewal. If you reduce the number of client businesses during a billing cycle, the revised pricing takes effect from the next renewal date.

You may cancel a recurring subscription at any time from your account settings; cancellation takes effect at the end of the current billing period. Refunds are handled in accordance with our Refund Policy.

10. Free Trials

Business accounts are limited to one free trial per business, which includes up to 5 review requests. A paid subscription is required to send additional review requests once the trial is used.

Agency accounts are limited to one free trial per agency account, which includes the management of one (1) client business only. Creation of additional client businesses requires an active paid Agency subscription.

Free trials are non-transferable and are limited to one per business or agency account.

11. Client Responsibility

Businesses and agencies are responsible for:

  • obtaining consent from end customers before sending review requests;
  • ensuring compliance with applicable data protection and privacy laws (including UK GDPR and the EU GDPR where relevant);
  • maintaining accurate customer information;
  • ensuring connected Google Business Profile and WhatsApp Business accounts belong to the relevant business or client and that they hold authority to connect them.

12. Data Separation

Each client business operates within its own secure workspace. Agencies can only access businesses they create or are invited to manage. Client data is never shared between businesses, and individual client businesses cannot access another client's data.

13. Service Availability and Third Parties

EKKO Review Flow integrates with third-party services including Google Business Profile, Twilio, the WhatsApp Business Platform and email delivery providers. EKKO is not responsible for outages, delays, content moderation decisions, or API restrictions imposed by third-party providers. We work to keep the Service available and performing well, but do not guarantee that the Service will be uninterrupted, timely, or error-free.

14. Fair Usage

EKKO reserves the right to investigate unusual or abusive activity, excessive messaging, or activity that breaches Google, WhatsApp or Twilio policies. Accounts may be suspended where necessary to protect the integrity of the platform or the safety of end recipients.

15. Platform Updates

Features may evolve over time as EKKO Review Flow is continuously developed. New functionality may be included within existing plans or introduced as optional premium features. EKKO may also release additional EKKO products that integrate with the same account.

16. Suspension and Termination

You may cancel your subscription at any time from your account settings. We may suspend or terminate access if you materially breach these Terms, fail to pay fees when due, create security or fraud risk, or repeatedly violate our policies. On termination, your right to use the Service ends and we may delete your data after a reasonable export window.

17. Disclaimers and Liability

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent permitted by law. To the fullest extent permitted by law, EKKO's aggregate liability arising out of or in connection with the Service is limited to the fees you paid to Paddle for the Service in the twelve (12) months preceding the event giving rise to the claim. We exclude liability for indirect, consequential, or special damages, including loss of profits, revenue, data, or goodwill. Nothing in these Terms limits liability that cannot be limited under applicable law (including for fraud, death, or personal injury caused by negligence).

18. Indemnity

You agree to indemnify and hold EKKO harmless from any claims arising out of customer data you upload, your unlawful use of the Service, or your breach of these Terms.

19. Changes to the Terms

We may update these Terms from time to time. Material changes will be communicated by email or in-app notice. Continued use of the Service after the changes take effect constitutes acceptance of the updated Terms.

20. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service.

21. Contact

EKKO Ltd, 124 City Road, London EC1V 2NX, United Kingdom.
Email: info@ekkoltd.co.uk
Phone: 0161 549 4514
WhatsApp: +44 7822 010172